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GeForce Partner Program (6 Comments) (link)
 Tuesday, 13-March-2018  14:45:41 (GMT +10) - by Agg

HardOCP have published a very interesting article looking into the GeForce Partner Program from nVIDIA. They are concerned that this program will have a strongly negative effect on competition in the GPU market.

The crux of the issue with NVIDIA GPP comes down to a single requirement in order to be part of GPP. In order to have access to the GPP program, its partners must have its "Gaming Brand Aligned Exclusively With GeForce." I have read documents with this requirement spelled out on it.

What would it mean to have your "Gaming Brand Aligned Exclusively With GeForce?" The example that will likely resonate best with HardOCP readers is the ASUS Republic of Gamers brand. I have no knowledge if ASUS is a GPP partner, I am simply using the ROG brand hypothetically. If ASUS is an NVIDIA GPP partner, and it wants to continue to use NVIDIA GPUs in its ROG branded video cards, computers, and laptops, it can no longer sell any other company's GPUs in ROG products. So if ASUS want to keep building NVIDIA-based ROG video cards, it can no longer sell AMD-based ROG video cards, and be a GPP partner.

There's a good video explanation here from Hardware Unboxed. Discussion in this thread in our Video Cards forum.

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All original content copyright James Rolfe. All rights reserved. No reproduction allowed without written permission.